Gold or Platinum: What you should know…


For thousands of years jewelers have used Gold to create ‘fine jewelry’ for pharaohs, kings and those wishing to express love and commitment.

Pure fine gold [24 karat] is intrinsically soft and impractical for craftsmen to produce fine jewelry for everyday use.

As a result, over time jewelers perfected ‘gold based’ metals with sufficient hardness to protect the shape of a piece, yet malleable enough for craftsmen to create fine jewelry that will last for generations.

14k and 18k gold is created by blending other metals [alloy] to the fine gold:

18k gold = 18/24ths [75%] fine gold; 14k gold is 14/24ths [58.3%] fine gold.

White gold or rose gold is produced by modifying the alloy to include more silver or palladium [for white gold] or more copper [for rose gold].

White gold is often plated with Rhodium [a costly naturally white metal] in order to make the white gold ‘extra white’. With regular wear Rhodium plating may come off, however this can be replaced easily for a nominal charge.

Gold and Platinum


Platinum is an intrinsically white hypoallergenic metal.

Like fine gold, pure platinum is soft and requires a small percentage of alloys to create a ‘Platinum based’ metal strong enough for practical use yet pliable for craftsmen.

Most platinum based metal is 90-95% pure platinum with the balance a blend of different alloys.

Platinum is significantly more dense than 14k or 18k gold and the identical piece in platinum will weigh 60% to 80% more than 14k or 18k gold.

The additional density [weight] of platinum combined with the higher value of +-95% pure Platinum results in higher cost for the same design.

A typical ring might cost $400-$1,200 more in Platinum than 14k or 18k gold, depending upon the size of the ring.   Learn More >


View the Ascot collection

3 to $10.000
10 to $20.000
20 to $35.000
35 to $50.000
Over $50.000