Important Study

An in-depth study of online diamond companies leaves no doubt … most [including Blue Nile] do not own the diamonds they have listed for sale. With little effort one can find the same diamond listed on several different websites.

Periodically web diamond operators simply download inventory from a variety of different diamond wholesalers, and have no idea if the diamond being offered is a beautiful crystal with delicate inclusions or a dull stone with scattered black.

Offering diamonds for sale without critical examination of each individual crystal [to establish value] is a “highly troublesome” proposition at best.

In a dignified setting and from a solid knowledge base Ascot Diamonds is able to explain how to establish the correct value for each unique diamond.

You pay no more for your diamond at Ascot than from any other source… and can enjoy the security of knowing that your diamond comes from one of the most meticulously maintained diamond collections in the world.