The most important advice Ascot has for clients is to examine and compare diamonds before making a purchase…  never buy a diamond based on a certificate alone. 

Most diamonds offered for sale on the internet have never been seen or critically examined by the companies listing them for sale and we advise avoiding this questionable business model.              

Two diamonds with the identical weight, shape and certificate grades are rarely equal in value. One might be brilliant and valuable while the other might be dull and worth considerably less.   

Brilliance, cut and the type of inclusions need to be considered in conjunction with the certificate information to establish the true value of a diamond. This process is best done together with the guidance of a seasoned expert.         

Ascot selects only the ‘best of the best’ diamonds from around the world and as a result less than 5% of all diamonds produced qualify for Ascot’s inventory. 

A diamond costs no more from Ascot than from any other source… however you select from the most meticulously maintained diamond collection in the world.

At Ascot you experience knowledge, excellence and value in a professional atmosphere… the cornerstones of our business for over 30 years.

Our mission is to make you a customer for life.

Ascot is committed to the Kimberly Process and guarantees 'Conflict-Free' Diamonds’